Geothermal Heating International Ltd

Geothermal Heating International Ltd are the recent winners of the Passport Award ‘Best use of language within international strategy’.

The Coventry-based company has increased its export sales eightfold since joining the Passport to Export programme in February 2004.

 

The company designs heating and cooling systems powered by cheap, renewable energy drawn from underground, and also provides technical support and training.

It has taken advantage of the range of services available through the Passport scheme – such as training, mentoring, market research and translation support – in formulating and implementing its export strategy.

Key to this strategy is Geothermal Heating’s policy of employing native speakers to communicate better with overseas customers and agents. Its 12 employees can speak Italian, French, Czech, Spanish, Slovakian, German and Japanese.

To date, the company has appointed overseas distributors in Spain, Portugal, Greece and Russia, who have secured overseas sales of well over £100,000.

It is now aiming to keep up the rapid international expansion by appointing dealers in Saudi Arabia, Hungary, Italy, Germany and Bulgaria.

Managing director Brian Davidson said:

“UK Trade & Investment tailored the Passport programme to our needs, helping us to realise our international business potential, and playing a key role in our export success.”

For more information on Geothermal visit www.geoheat.co.uk

 

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