Wragge and Co

Dating back to 1834, Birmingham-based Wragge & Co is now one of the most respected and fastest growing law firms in the UK. Though equipped to offer high levels of professionalism in every area of legal services, it excels in international law, a sector that now accounts for 25% of the company’s turnover.

 

Wragge & Co has developed a prestigious portfolio of international clients to whom they provide legal advice, and these relationships are built on mutual respect, friendship and trust. Although their work is governed by UK legislation and that means contracts drafted in the English language, Wragge & Co understands the importance of putting people first - and in the case of their clients, that means being prepared to work in the language of the customer.

To understand their customers’ language and culture, Wragge & Co systematically review the markets in which they are active or which they aspire to enter and they ensure that the company possesses the right blend of language and cultural skills to support their customers. Many of their lawyers have lived and worked in other cultures giving them knowledge not only of the law in that country but how it is applied and enforced. They also have lawyers who are fluent speakers of a number of languages including Afrikaans, Cantonese, Dutch, French, German,Greek, Hindi, Italian, Mandarin, Malay, Punjabi, Russian, Spanish, Urdu and Welsh.

With revenue growth of 85% in only three years, the demanding ISO 9001 Quality Certification and a series of prestigious awards, Wragge and Co is clearly a company that has developed a winning recipe. Language skills and customer relationship management may not be the only ingredient in that recipe but they do much to improve the flavour.

Suzanne Lloyd, a Senior Partner in the International Team, explains the approach to meetings with foreign clients:

“At all key meetings with overseas clients we attempt to ensure that a partner or associate is present who understands the culture and language. This avoids the arrogant assumption that “surely the client speaks English” and even if they do, then it is our way of demonstrating our commitment to their business.”

To learn more about Wragge and Co visit www.wragge.com

 

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